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Unlock All Create-a-Car Sponsors
To unlock all create-a-car sponsors, win the Winston Cup in Career Mode and you'll get a thunder plate that states all create-a-car sponsors are unlocked.
Submitted by: Xanthus

Unlock Kitt Paint
To unlock Kitt Paint, win the Winston Cup in Career Mode.

Unlock Paint Skins
To unlock paint skins, set the game level on Veteran or Legend and then race on any 1 player race. This will not work on 2 player races.

Dale Earnhardt Bonus
Win the Daytona 500 in season mode driving Kevin Harvick's #29 car to unlock Dale Earnhardt. You will also get the Goodwrench car, Goodwrench Plus car, Wrangler car, Silver car, Coke car, Bass Pro Shops car, Oreo car, and the Legacy car.

EA Bio Extras
Reach Level 16 to unlock the All-Star Race. Reach Level 18 to unlock the Bud Shootout.
Submitted by: Xanthus

Unlock All Cameos
Select the Features option on the main menu, then Create-a-Car. Enter the name Seymore Cameos as printed.

Faster car
To get a faster car in any mode, hold the Left Analog-stick in the direction that you are driving.

Night tracks
Go to season mode and then to "Custom Schedule". You can unlock night races for the day tracks.
Submitted by: Xanthus

Alternate night tracks
Win the race that has a locked version of an alternate night track under the veteran difficulty, 3% race length, and damage on visual only. Repeat this method on all tracks that have a locked version of it.

Road courses
To unlock a road course for Texas, Talladega, Pocono, Phoenix, Homestead or Daytona, race the original track on the medium or veteran difficulty. 3% is the easiest race length and the fastest.
Submitted by: Xanthus

Fantasy and night tracks and cars
Go to season mode. Choose custom for tracks. Then, choose locked tracks on medium. You can race at whichever locked track you choose. if you win race, you unlock a track. if you also have a locked car, you also win the first locked car.

All fantasy drivers
Select "Features" at the main menu, then select "Create-a-Car". Enter "extra" as a case-sensitive first name and "drivers" as a case-sensitive last name.

All cameo FMV sequences
Select "Features" at the main menu, then select "Create-a-Car". Enter "Seymore" as a case-sensitive first name and "Cameos" as a case-sensitive last name.

Dale Earnhardt
To unlock Dale Earnhardt, win the Daytona 500 as Kevin Harvick (29 car). After winning the Daytona 500, a Thunder Plate will appear with Dale Earnhardt on it.

Alternately, go to Lighting challenge and play three of them.

Alternately, reach level 2 in your EA Bio (by winning three races).

Richard Petty
Reach level 10 in your EA Bio.

All Star race
Reach level 16 in your EA Bio.
Submitted by: Xanthus

Bud Shootout
Reach level 18 in your EA Bio.

If you win the Bud Shootout during a season or career mode, you will automatically be in the Bud Shootout the following season and in the future.

Pace car
Reach level 28 in your EA Sports Bio to unlock the Buster Auton pace car. Note: This car is damage-proof.

Alternate paint
Win a race under the medium, hard or extreme difficulty setting to unlock a paint scheme for that driver.

Exhibition and alternate event races
Win a race under the medium, hard or extreme difficulty setting to unlock an exhibition or alternate race for that track.

EA Bio bonuses
Various other Thunder Plates can be unlocked by uploading your EA Bio from other 2004 EA titles, such as NCAA Football 2004, March Madness 2004, Madden 2004, etc.
Submitted by: Xanthus